How to be #1 on Google by optimizing your LinkedIn presence
Kathy Bernard
Trying searching "LinkedIn expert, St. Louis" on Google to see what I mean. I always show up on the top because I've learned to maximize LinkedIn -- you can too!
If you search “LinkedIn expert, St. Louis” or “LinkedIn trainer, St. Louis” on Google, I show up first in search results. That’s not because I spend the most money on Google advertising (I don’t spend any!) I show up highest because I’ve learned that if you maximize your LinkedIn presence, Google will score you higher for what you do or what your company sells.
Here’s how you can do the same:
Visit RecruitmentGeek.com. Click “LinkedIn X-ray Search Tool”
Type in your job title + St. Louis (“Tax Attorney, St. Louis”) or type the service that you offer + St. Louis (“Copying, St. Louis”) into its Google search box. See if you show up in its LinkedIn public profile search results. The people listed highest have the most LinkedIn connections, the most job entries mentioning relevant titles like “Tax Attorney,” or have the most endorsements for skills like “Tax Accounting” or “Copying.”
Study the listed profiles to determine why people score high. Use similar wording that they’ve used in your profile’s About summary or experience section. Add similar skills into your Skills section. Also, grow your network and be more active on LinkedIn.
By studying your competitors, you can learn how to improve your LinkedIn presence and within weeks of your efforts, Google will start scoring you higher in its search results. Try it!
Look to WiserU
WiserU provides LinkedIn and career training for individuals and organizations. Visit WiserU.com for details.
Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training . Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training and career coaching. wiseru.com/services/