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St. Louis
United States

(847) 606-5160

WiserU provides LinkedIn business training and services, career training and services and the WiserU Career System to train college students and graduates to land high-paying career jobs.

WiserU LinkedIn & Career Blog

The WiserU LinkedIn and Career blog shares the latest tips and strategies for maximizing your LinkedIn presence for business or career and provides job seekers with step-by-step guidance on how to handle every aspect of job search, from applying online, crafting their resume, and excelling in interviews.

Filtering by Tag: LinkedIn for business

How to be #1 on Google by optimizing your LinkedIn presence

Kathy Bernard

Trying searching "LinkedIn expert, St. Louis" on Google to see what I mean. I always show up on the top because I've learned to maximize LinkedIn -- you can too!

Trying searching "LinkedIn expert, St. Louis" on Google to see what I mean. I always show up on the top because I've learned to maximize LinkedIn -- you can too!

If you search “LinkedIn expert, St. Louis” or “LinkedIn trainer, St. Louis” on Google, I show up first in search results. That’s not because I spend the most money on Google advertising (I don’t spend any!) I show up highest because I’ve learned that if you maximize your LinkedIn presence, Google will score you higher for what you do or what your company sells.

Here’s how you can do the same:

  • Visit RecruitmentGeek.com. Click “LinkedIn X-ray Search Tool”

  • Type in your job title + St. Louis (“Tax Attorney, St. Louis”) or type the service that you offer + St. Louis (“Copying, St. Louis”) into its Google search box. See if you show up in its LinkedIn public profile search results. The people listed highest have the most LinkedIn connections, the most job entries mentioning relevant titles like “Tax Attorney,” or have the most endorsements for skills like “Tax Accounting” or “Copying.”

  • Study the listed profiles to determine why people score high. Use similar wording that they’ve used in your profile’s About summary or experience section. Add similar skills into your Skills section. Also, grow your network and be more active on LinkedIn.

By studying your competitors, you can learn how to improve your LinkedIn presence and within weeks of your efforts, Google will start scoring you higher in its search results. Try it!


WiserU LinkedIn Training with Kathy Bernard

Look to WiserU

WiserU provides LinkedIn and career training for individuals and organizations. Visit WiserU.com for details.

  • Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training . Learn more

  • The unemployed and miserably employed hire WiserU for LinkedIn training and career coaching. wiseru.com/services/